The first drink supplement to combine hydrolysed collagen, hyaluronic acid, borage oil and vitamins, it offers an alternative method of combating wrinkles, fine lines and sagging skin from the inside out.

Hydrolysed collagen, or Peptan™, is a key ingredient of 'Pure' Gold Collagen and helps the skin preserve its strength, elasticity and firmness.

Making the product unique is the addition of hyaluronic acid, which encourages the efficient adoption of collagen by the dermis.

Taken orally every day, preferably as a four week treatment, 'Pure' Gold Collagen is said to be able to target the deeper levels of the skin where re-activation of the skin's collagen is most needed.

Tony Sanguinetti of Minerva Research Labs, the UK company which developed it, says: "'Pure' GOLD COLLAGEN® will make a great addition to beauty businesses with clients who are looking for natural ways to tackle and prevent ageing skin.

"Collagen drinks have proven very popular in Japan and we are excited to be introducing them to the UK and the rest of Europe."

'Pure' Gold Collagen be available to sample at the Olympia Beauty Show in London on 18-19 September 2011.