Brita unveils new fill&go Active and fill&go Vital water bottles photo: Brita Water filtration company Brita has released two refillable water filter bottles, the fill&go Active and the fill&go Vital, designed to offer hydration solutions for gyms and health clubs.
The bottles feature new MicroDisc and ActivSelect technology designed to filter out chlorine and other taste-impairing impurities from tap water, while leaving in minerals such as magnesium and calcium.
MicroDisc has been designed to provide 50 percent faster water flow than the original disc for easier hydration. Each disc provides 150 litres, or four weeks worth, of freshly filtered water.
Brita UK marketing director Rebecca Widdowson said: “Brita is looking to expand into the sports market with the introduction of fill&go Active and fill&go Vital. The new Brita refillable water filter bottles are designed to appeal to gym goers.”
Both bottles are made with durable BPA-free plastic and are an environmentally friendly alternative to bottled water.
The fill&go Vital bottle features an easy pull out mouthpiece, while the fill&go Active includes a handy carrying loop designed for convenience and practical use. Both are available in four colours blue, purple, lime green and pink.
The Active and Vital bottles are available as a retail line for gyms and health clubs to sell and are currently stocked in PureGym.
Supplier: Brita GmBH
Rediscover the pure taste of hot and cold drinks. Stay relaxed, hydrated and feel good, whilst doing something good for the environment. Web: http://www.brita.co.uk/
The JD Gyms Group has completed a deal to acquire Simply Gym from Bay Leisure. The deal
comprises four gyms: one in Greater London and three in South Wales. More>>
Women’s health specialist, The Well HQ, has secured 'sweat equity' backing from Priya Oberoi, founder of
venture capitalists, Goddess Gaia Ventures, who will take on a senior advisory role with the business. More>>